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What Happed to Coffee Prices?

Posted by Tom Koren on

Re-posted from Food & Wine: https://www.foodandwine.com/coffee-prices-record-high-8782049

The Price of Coffee in the US Hit an All-Time High — Here's Why

Whether or not consumers will tolerate price volatility — and if so exactly how much — is yet to be determined. But Apostolopoulos observes that across the globe, consumers are demanding more transparency and sustainable options, which is "driving innovation in how coffee is grown, processed, and consumed. In the U.S, these factors are influencing purchasing decisions, with consumers becoming more conscious of the origin and environmental impact of their coffee."

However, Apostolopoulos also points out that, "Adapting to these challenges requires collaboration across the value chain, balancing short-term financial realities with long-term goals to support producers and meet consumer expectations for traceability and quality.

For now, Perry adds, she's "very worried." But at least she has a sense of humor about the situation, remarking that "the big advantage we still have is coffee is still cheaper than a cocktail."

coffee supply chain

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